Definiens Joins Digital Pathology Association

Munich, Germany and Parsippany, New Jersey– October 28, 2009 – Definiens, the number one Enterprise Image Intelligence® company, today announced that it has joined the Digital Pathology Association (DPA), a non-profit organization committed to the advancement of digital pathology applications in healthcare. As a sponsor of the association, Definiens’s support will help to advance the DPA’s goal of supporting digital pathology education initiatives, defining best practices for digital pathology tools, and organizing an annual conference that addresses pressing needs within the industry.

A priority of this newly-formed association is to improve the standardization of whole slide images (WSI) and digital imaging and communications in medicine (DICOM). Uniform standards will make digital pathology more accessible, foster collaboration and move the industry toward a universal set of navigation tools for digital pathology. Automating digital pathology workflows provides clinical information that can be included in electronic health records, thereby expediting and better informing treatment decisions.

“Definiens has always been an advocate for open standards as our image analysis software operates consistently, irrespective of the image source. Standardization of image analysis algorithms will further contribute towards the goal of more personalized and affordable medicine,” said Manfred Voglmaier, Vice President of Business Development for Definiens Life Sciences and seat holder on the DPA Industry Council. “Joining the DPA will enable us to contribute to this important effort and collaborate with leading entities in the digital pathology community.”

“We are excited to welcome Definiens to the Digital Pathology Association,” said Dirk Soenksen, president of the Digital Pathology Association. “Adding a company focused on image analysis software contributes significantly to our roster, and provides the DPA with guidance from companies developing solutions at every stage of the digital pathology workflow.”

About the DPA

The mission of the Digital Pathology Association is to facilitate education and awareness of digital pathology applications in healthcare. Members will be encouraged to share best practices and promote the use of the technology among colleagues in order to demonstrate efficiencies, awareness, and its ultimate benefits to patient care.

Definiens in Life Sciences

Definiens supports Life Sciences organizations by automating image analysis on an enterprise level, from drug discovery to diagnostics. Its image analysis software enables pharmaceutical and biomedical companies to interpret vast numbers of digital images accurately and consistently. Definiens applications improve the measurement of cell assays, the examination of tissue samples and the interpretation of non-invasive imaging, helping organizations to advance translational research and personalized medicine.

About Definiens

Definiens is the number one Enterprise Image Intelligence® company for analyzing and interpreting images on every scale, from microscopic cell structures to satellite images. The Definiens Cognition Network Technology®, developed by Nobel Laureate Prof. Gerd Binnig and his team, is an advanced and robust context-based technology designed to fulfill the image analysis requirements of the Medical, Life Science, and Earth Science markets. The technology is modeled on the powerful human cognitive perception processes to extract intelligence from images. Definiens provides organizations with faster image analysis results, allowing deeper insights enabling better business decisions. The company is headquartered in Munich, Germany and has offices in the United States. Further information is available at www.definiens.com.

Definiens, Definiens Cellenger, Definiens Cognition Network Technology, Definiens eCognition, Enterprise Image Intelligence and Understanding Images are trademarks or registered trademarks of Definiens.

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